15 dec. 2010

KLV well known among graduates and students!

On instructions from KLV, the largest Wageningen Alumni Network, Trigenum carried out a survey in September and October 2010 of its image and brand awareness.

Spontanuous brand awareness 56.0% of those asked mentioned KLV spontaneously, with it being top of mind (KLV mentioned first) for 50%. 9.5% spontaneously gave the full name, KLV Wageningen Alumni Network, with it being top of mind for 8.8%.

Assisted name recognition When people are shown a list of various organisations and networks for graduates, familiarity with the name KLV (Wageningen Alumni Network) increases to 89.5%.

Would you like to read more about this independent research? What drives people to be a member of KLV and how do alumni value the jubilee theme? Click here.


KLV is a professional network for more than 50.000 alumni of Wageningen University & Research!

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